Selling Your Home for Top Dollar Starts with a Strategic Plan

When it comes to selling your home, most sellers understandably focus on one thing: the final sale price. And while pricing is a huge part of the equation, the reality is this—homes that sell faster and for top dollar don’t get there by luck… they get there by strategy. That’s exactly where I come in.

As a listing agent, my job is to do far more than place your home on the MLS and hope for the best. I build a full marketing campaign around your property—one that generates excitement, showcases your home at its best, and creates real demand. And that starts long before a listing ever goes live.

Laying the Groundwork: Pricing & Preparation

Before the first photo is taken or video is filmed, I work with you to position your home for success.

• We start with smart pricing. Proper pricing isn’t just about comps—it’s about buyer psychology, market trends, and the timing of your listing. Price it too high, and your home sits. Price it right, and we spark a surge of interest from the start.

• Then we get your home ready. I guide you through simple but impactful steps to prepare your home before the photo and video shoots. Whether it’s decluttering, staging tips, or minor touch-ups, I’ll help make sure your home shows beautifully—and emotionally connects with buyers.

Marketing That Moves People

Once your home is ready, I bring in professional-level marketing assets designed to highlight every strength your property has to offer. These include:

• Professional video assets that engage viewers and generate interest

  • Listings with video get an average of 405% more inquiries!

Motion Graphic Video Ad

Cinematic Walkthrough Video

• Professional photography that’s bright, well-composed, and optimized for multiple platforms

  • Listings with professional photos get 118% more views and sell 32% faster!

• Listing flyers for social media and distribution

  • Better visuals = More engagement!

Custom Property Listing Flyer

• Floor plans and interactive CubiCasa tours that allow buyers to feel the space

  • 83% of buyers rank floor plans as the most desired listing feature, just behind high-quality photos and property descriptions

3D Floor Plan

Premium 2D Floor Plan

• And most importantly…

🔥 Custom Listing Pages that Outshine the MLS

Take a look at this example:👉 1200 Joy Lane, Johnston City – Custom Listing Page

While the MLS is essential—and yes, your home will be on there—custom listing pages allow me to present your property in a way that the MLS simply can’t. They’re clean, modern, branded, and incredibly user-friendly. Every photo, video, floor plan, and tour is beautifully displayed, with no distractions or competing listings. These pages can increase engagement by over 1000%!

Buyers and agents who land on your custom page stay longer, engage more, and are more likely to take the next step. It’s a difference you can feel in the response—and in the results.

Social Media: The Power of Video in a Visual World

Once everything is live, we push your listing through a smart, targeted social media strategy.

Here’s why this matters:

• Video posts generate up to 1,200% more shares than photo or text posts combined

• Reels and shorts reach further and perform better on platforms like Facebook and Instagram

• Buyers spend more time on listings with video, and are more likely to request a showing

I use this momentum to drive traffic directly to your custom listing page, where buyers can view the property at its full potential—on their time, from any device.

It’s Not Just Marketing—It’s Momentum

Every element of your listing campaign is designed to build momentum and demand, so when offers come in, they come strong. This is how we aim to get multiple showings, competitive offers, and top-dollar results—even in slower markets.

The Bottom Line

Selling your home isn’t just about finding a buyer—it’s about finding the right buyer, at the right time, under the right conditions. That only happens when your home is priced smart, presented beautifully, and marketed with intention.

If you're thinking of selling, let’s talk about how to position your home for success using the same high-level strategy I use for every listing.

📞 Call me today at 618-944-0057, or click the Schedule a Call button on my site to pick a time that works for you.

Let’s go home—and let’s sell yours with purpose.